BGMI’s “Wear Your Cred” campaign transforms the Royale Pass from a simple battle pass into a symbol of identity.

​

Built around the pride and hierarchy that define the BGMI community, the campaign lets players wear their in-game achievements in real life — turning ‘cred’ into a tangible expression of who they are. By celebrating gamers’ progress, status, and style, the idea goes beyond promotion. It strengthens community culture, fuels belonging, and positions the Royale Pass as something you earn, own, and proudly show off.