Background - Crysbro has been the 'Chicken Specialist' in Sri Lanka for 50 years, refining and mastering every aspect of their value chain - from breeding

to processing to packaging. They wanted to advertise their superior quality chicken on outdoor billboards and hoardings.

 

Idea - Traditionally, food brands always spotlight a perfect looking meal in their ads. But if the food is as good as they say it is, it will never stare back at you for months on end. So we decided to break away from the norm and reveal the delicious reality of a great dish. Titled 'Empty Plates', this outdoor campaign uses simple imagery that shows the aftermath of enjoying a Crysbro Chicken dish, with only the bones and a bit of curry and crumbs left over. Crysbro Chicken is so good that it’d not even last long on our hoardings. Because that's what you call a good meal. 

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