Background - The tiger is an iconic species. These living, roaming animals are on the verge of being extinct. Currently there are only 3890 tigers remain in the world. That’s why Tiger beer is in a mission to preserve these majestic animals. In order to do so, organization needs to generate funds and most importantly need to create awareness about the problem.

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Idea - The idea is to develop unique Tiger beer bottle designs and develop only 3890 bottles with unique designs. Each of these unique beer bottle represents remaining 3890 tigers and each unique design is developed based on individual tiger’s uniqueness.

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Execution - These beer bottles will be auctioned on a special website so that the beer consumers across the globe can bid to consume these Tiger bottles. Profits from the auction will directly go to Tiger preserving funds. This auction is given a special hastag: #Last3890 to drive awareness. Addition to the auction, the website will contain information about the each remaining tiger and which unique bottle each tiger represents. So the potential bidders can choose the design and the tiger they are helping to save.

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